adsIn response to market demand, Chemical and Allied Products Plc, paints and coatings company recently unveiled Spruce, a new mid-tier paint brand developed under the Dulux portfolio to meet Nigeria’s growing demand for affordable, quality, paint solutions.
The unveiling which took recently brought together key stakeholders including architects, interior designers, real estate developers and trade partners
Speaking at the event, Bolarin Okunowo, Managing Director, CAP Plc, described Spruce as a strategic response to evolving consumer realities and growing demand within the mid-tier market segment.
She said, “Today’s consumers are more intentional about value, but they still desire quality, durability, and beautiful finishes that elevate their spaces. Spruce was developed to meet that need by offering a solution that combines performance, affordability, and style while remaining backed by the trusted Dulux heritage. “For us at CAP Plc, this is about expanding access. We are ensuring that more Nigerians can enjoy reliable, high-quality paint solutions that help them transform their homes and spaces with confidence.”
Reinforcing the strategic importance of the launch, Aramide Nwokediuko, Head of Corporate Services CAP Plc, noted that Spruce strengthens CAP Plc’s ability to compete more effectively within Nigeria’s evolving paints market. “The launch of Spruce reflects CAP PLC’s continued commitment to innovation, accessibility, and consumer responsiveness. By expanding the Dulux portfolio into the mid-tier segment, we are creating stronger value for consumers while equipping our trade partners with a more competitive offering tailored to today’s market realities,” she stated.adsads
