There was a time when audience loyalty in media was almost automatic.
Audience loyalty to media brands has collapsed: users follow content across TikTok, WhatsApp and YouTube, not institutions. Algorithms now own the relationship; publishers survive only through exclusive depth and credibility that commodity feeds cannot replicate.
There was a time when audience loyalty in media was almost automatic.
Families subscribed to the same newspaper for years, tuned into the same radio station every morning, and watched the same evening news bulletin every night. Media brands became part of people’s routines and identities.
Today, that loyalty is fading rapidly.
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