CompaniesChanticleerChanticleerHudson left waiting at the gate for her Qantas growth planProject Sunrise promises to be a game-changer for ultra-long-haul travel, but the airline’s strategy is dependent on supply chains completely out of its control.You can picture Qantas chief executive Vanessa Hudson waiting at arrivals for her big new Airbus A350s to arrive.She’d be standing at the airport with a placard marked “Mr & Mrs Growth”, a huge smile on her face and the biggest red carpet she could find – one befitting an extra $400 million in earnings a year.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Latest In Financial servicesFetching latest articlesMost Viewed In Chanticleer
Hudson left waiting at the gate for her Qantas growth plan
Project Sunrise promises to be a game-changer for ultra-long-haul travel, but the airline’s strategy is dependent on supply chains completely out of its control.
TL;DRAI
Qantas CEO Vanessa Hudson's Project Sunrise ultra-long-haul strategy hinges on Airbus A350 deliveries worth an estimated $400M/year in additional earnings — aircraft stuck in a supply chain entirely outside the airline's control. For aviation and travel-tech managers, it signals that even flagship growth bets remain hostage to aerospace manufacturing backlogs, making demand-side planning a risky lead ahead of confirmed capacity.
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