Two weeks ago, I went to the Airbus factory in Toulouse, France, with Qantas CEO Vanessa Hudson. That is not a sentence I ever expected to write.The Qantas publicity machine is as finely tuned today as it has ever been, and I say this as a former cog in it. Project Sunrise – the non-stop Sydney-London and Sydney-New York services launching in late 2027 – has virtually surpassed the Concorde for lifetime media impressions without ever having taken flight.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles