You're viewing the US website. Looking for the Site edition?
In fast-moving environments where investors, journalists and customers rely on quick interpretation, the first sentence or the first 10 seconds often determines everything that follows.
Copied to clipboard
Opinions expressed by Entrepreneur contributors are their own.
There’s a version of this conversation that happens all the time. A founder is pitching, doing an interview or just talking to someone at a conference, and somewhere around minute three, it becomes clear that the other person still doesn’t really know what the company does. So the founder goes again, with more detail, a different angle, or one more analogy. And the person nods, but the nod is the polite kind.
