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Even the most promising ideas run the risk of falling flat if they’re not properly positioned for success.
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In 1998, the founders of a company called Confinity had what seemed like a brilliant idea: a digital wallet that would allow users to beam money between Palm Pilots using infrared ports. The dot com bubble was inflating rapidly, and they were convinced the future of payments lay in handheld devices. The only problem was that not enough people actually owned Palm Pilots, pocket-sized digital assistants beloved by early tech adopters but not the general population.
