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SM Prime Holdings Inc.
SM Prime Holdings Inc. has partnered with global ticketing giant Ticketmaster to launch “SM Ticketmaster,” marking the latter’s entry into the Philippines as demand for live entertainment continues to grow.
In a statement, the Sy family-led firm said the new venture will take over the ticketing services currently offered through SM Tickets, combining Ticketmaster’s global ticketing technology and fraud prevention tools with SM Prime’s local operating experience.
SM Prime president Jeffrey Lim said the partnership aims to improve the ticket-buying experience for Filipino consumers amid rising demand for concerts, sports events and other live experiences.
