RIO DE JANEIRO, Brazil — Local giant Globo’s streamer Globoplay aims to launch in August, right after the FIFA World Cup in the U.S., Mexico and Canada, vertical microdrama “Quando o Coração Entra em Campo”, featuring a soccer player who makes the preliminary list for Brazil’s national team for the Cup, Samantha Almeida.
The original production of Globo’s Estúdios Globo is due to be lensed in June and will have 50 episodes of approximately two minutes. Casting is in course.
In the plot, soccer player Rocca is the center forward of the most famous soccer team in Rio, and his career takes a leap when he makes the preliminary list for the World Cup. He signs a multimillion-dollar contract, transforming his family’s life, and faces the challenges of dealing with fame and pressure that comes with success.
Globo, one of the leading and most traditional telenovela producers in the world, currently has a catalog of 25 microdrama titles: five original productions, nine spinoffs of telenovela characters and 11 internationally licensed ones.
Globo’s Rio-based production center Estúdios Globo and indie Formata have made the originals and spinoffs. The microdramas are available in the Globoplay platform and TV Globo’s social media.
