Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreAgency BriefAgency Brief—Inside Hershey’s salty snacks strategy and new creative AORHershey Co. has named DonerColle Partners creative agency of record for its salty snacks portfolio. (DonerColle Partners) ByEwan LarkinMay 22, 2026 05:00 AM EDTFeatured StoriesAIWhat Google’s new AI Mode ad formats mean for brands and their trust in automationThe new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long term.AHByAsa HikenAIAI ad of the week: A bidet brand makes a vivid argument for why wiping is a messAHByAsa HikenAd Age InsiderWhat today’s CMOs face—ideas over efficiency, Gen Z trust, AI pressure, agency clarityPHByParker HerrenAccounts in ReviewMondelēz awards 72andSunny global Oreo, US biscuits creative ByEwan Larkin