To enable small businesses with AI-powered customer support directly into the WhatsApp Business app, we’ve launched Business AI in India. Available in all native languages in India, this feature enables eligible businesses to respond to customer queries 24/7, capture leads, book appointments, and drive sales — without needing any additional tools or platforms.
Making Every Customer Conversation Count
Business AI on WhatsApp can be customized based on the business’s own information, allowing them to automate responses to frequently asked questions and assist customers with queries related to products and services, pricing, discounts, shipping and more. Starting soon, we will also introduce the ability for Business AI to facilitate payments directly within a WhatsApp chat using UPI. When there is a more complex query or a specific need that needs to be addressed, a business owner can take over the conversation from the AI agent. Over the coming weeks, Business AI will be available for all eligible businesses to use on the WhatsApp Business app.
According to a Kantar study (2025), 91% of online adults in India chat with a business on a weekly basis, making messaging the preferred way for Indians to interact with businesses, and WhatsApp is central to that connection between businesses and their customers. Business AI on WhatsApp gives small business owners the tools to be available, responsive, and competitive — at any hour of the day.
