After a soft launch in January at Siam Paragon, Chow Tai Fook unveiled its Dawn collection and Thailand-exclusive pieces in honour of local heritage, including a refined collection of Four-Faced Buddha ritual pendants and golden elephant ornaments.
Unfazed by prolonged geopolitical conflict in the Middle East, leading Chinese jewellery brand Chow Tai Fook (CTF) has expanded internationally, eyeing more outlets in Southeast Asia in addition to its recently opened concept store in Bangkok."We will continue to launch newly designed stores across high-growth potential markets, including in Southeast Asia and North America, following the successful launch of the Siam Paragon store in Thailand, Jewel Changi Airport in Singapore and Westfield in Sydney, Australia," said Gabriela Ferreira, general manager for international business at the Hong Kong-listed Chow Tai Fook Jewellery Group.
"Our strategic global retail network expansion enables us to target markets with high growth potential. While strategically optimising our store network, our priority is to launch new stores that generate higher productivity."
One of the company's key projects this year is opening a flagship store in Shanghai K11 in the fourth quarter, according to a statement.
