Gold jewelry retailers are becoming more sought after by China’s top commercial districts. Malls with annual sales exceeding RMB 10 billion (USD 1.5 billion), including Deji Plaza in Nanjing, Hangzhou Tower, Wushang Mall in Wuhan, Beijing SKP, and Hangzhou MixC, have already introduced a large number of local high-end gold jewelry brands.
China World Mall in Beijing, a leading commercial landmark known for stringent screening of brands’ industry standing and consumer appeal, is also moving faster to introduce more Chinese high-end brands. That shift is a meaningful signal.
Chinese micro media outlet Dujiao Mall reported that on April 24, Jinlux took over a temporary space previously occupied by Jaeger-LeCoultre, the luxury watch brand owned by Richemont, and entered the south zone of China World Mall, located in Beijing’s central business district. It became the latest Chinese high-end brand to compete on the same stage as international luxury houses.
Less than a week after opening, Jinlux had already delivered a strong performance, according to 36Kr. Its store drew heavy foot traffic and long lines, making it one of the busiest shops in the south zone.
On April 27, actress Gao Ye and Dong Hao, editor-in-chief of Harper’s Bazaar Art, attended the brand’s ribbon cutting ceremony, drawing wider attention.
