RIO DE JANEIRO, Brazil — The 2026 edition of Rio2C, the largest creativity gathering in Latin America, looks set to consolidate the event as a top international meeting, particularly of talents and execs from Spanish-speaking countries in the region, said Rafael Lazarini, Rio2C’s founder.

Organizers expect the seventh in-person edition of the event, which will take place over May 27-31 period, to break last year’s record attendance of 55,000 people and 2,088 speakers and players from 39 countries.

Brazil is the largest and most populous country in Latin America but the only Portuguese-speaking one. Yet historically there is an insufficient integration between its creative industry and those in surrounding Spanish-speaking nations.

“Rio2C has significantly expanded its overall international presence this year,” Lazarini said. “We have particularly worked to break down the wall between Brazil and our Spanish-speaking neighbors, bringing creators and executives from Latin America. This 2026 edition consolidates Rio2C as the major gathering of the creative audiovisual industries of Latin American countries.”

Lazarini stressed the strength of the creative sector in Spanish-speaking Latin American countries, seen in award-winning films from Argentina and the international presence of Colombian music.