Nearly three out of every four tokenized ETF products live today sit on Ethereum. That 72.6% market share isn’t a rounding error. It’s a structural moat.
The broader tokenization market, which includes everything from Treasury bills to equity funds represented as blockchain tokens, is projected to reach somewhere between $16 trillion and $20 trillion in tokenized assets by 2030. Ethereum has quietly positioned itself as the default rails for this migration, and the biggest names in traditional finance are the ones laying the track.
Why Ethereum keeps winning the institutional vote
Ethereum was the first programmable blockchain with meaningful liquidity, and institutions tend to go where the liquidity already is. The ERC-20 token standard has become something like the PDF of on-chain finance. Not because it’s perfect, but because everyone already knows how to use it. Wallets support it. Exchanges list it. Custody providers understand it.
Franklin Templeton offers one of the clearest case studies. Its BENJI token, which manages over $500 million, originally launched on Stellar. In 2023, the firm moved operations to Ethereum. That’s not a small decision for a company managing hundreds of billions in traditional assets.
