'Tourism 2050' has been the cornerstone of New Zealand's tourism industry strategy for the past few years.
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The operating environment for tourism continues to shift, says Tourism Industry Aotearoa.
The tourism industry will refresh its future strategy - released in 2023 - in response to the latest global tourism changes.
Tourism 2050 serves as a vision statement for the industry.
Tourism Industry Aotearoa chief executive Rebecca Ingram announced the refresh at tourism conference TRENZ in Auckland on Wednesday.
TRENZ, the country's largest international tourism business event, is underway in Auckland.
Trenz 2026 will bring over 1200 tourism delegates to Auckland this week.
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Visitor arrivals to Aotearoa totalled nearly 360,000 in March, up nearly 15 percent from a year prior.
