The next phase of digital commerce will not be defined by apps, websites, or even mobile experiences. Instead, it will be driven by intelligent software agents capable of making purchasing decisions autonomously on behalf of consumers and enterprises. In this emerging world of agentic commerce, AI is no longer simply supporting decisions; it is becoming the customer.
For financial institutions, retailers, payment providers, and enterprise technology leaders, the implications are profound. Agentic commerce has the potential to redefine customer loyalty, disrupt existing payment infrastructures, and force organisations to rethink how trust, accountability, and compliance operate in an economy where machines transact with machines.
Simon Hunter, Director of Agentic Commerce and Payment Optimisation, Signifyd says agentic commerce represents a fundamental shift in how commerce itself operates. “Agentic commerce refers to E-Commerce transactions that are initiated, negotiated, and completed by AI agents acting on behalf of individuals or businesses, with varying degrees of human involvement and agent autonomy,” he told Silicon UK.
Simon Hunter, Director of Agentic Commerce and Payment Optimisation, Signifyd.
