Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreTech Power ListDoug Sweeny changed the aura of Oura’s marketingDoug Sweeny has tied Oura’s growth strategy to retail expansion and marketing around cultural moments. (Contributed) AAByAd Age StaffMay 18, 2026 06:00 AM EDTFeatured StoriesCMO Survival GuideWhat CMOs should do in their first 100 days on the jobCMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.APByAdrianne PasquarelliTech Power ListAI prompting for experts—13 Tech Power List winners share their strategiesAHByAsa HikenInfluencers & CreatorsCreator and influencer trends brand marketers need to know about right nowGFByGillian FollettOpinionWhy CMOs must become enterprise growth leadersRRByRaja Rajamannar