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Fresh off his appointment as the wearable company’s CMO, the marketing exec discusses navigating a competitive category to redefine proactive health.
by Cecilia Garzella July 09 2026
Whoop, the wearable health and performance platform, just handed the keys to its brand to one of the most decorated marketers in sports.
Dirk-Jan van Hameren — who spent more than three decades at Nike, rising from the mailroom of its European Netherlands-based headquarters to EVP and global CMO — has been named Whoop’s new CMO, starting July 20.
