A model presents a creation by designer Matthieu Blazy as part of his Chanel 2026-2027 Cruise collection in Biarritz, France, Apr. 28. Reuters-Yonhap
LONDON — Parisian fashion house Chanel has drawn in shoppers who had never bought the brand before, as creative director Matthieu Blazy's reinvented versions of classic bags, shoes and jackets drove demand that outstripped supply and a return to growth.
The privately-owned company on Tuesday reported a 2 percent rise in revenue in 2025 in currency-adjusted terms to $19.3 billion. Chanel's revenue had declined 4.3 percent in 2024 when even the most high-end fashion labels reached the limits of demand after making big price hikes in a post-pandemic luxury boom.
Blazy, who took over from Virginie Viard last year and presented his first collection in October, has reinvigorated the brand with designs such as the slouchy leather "maxi flapbag", retailing for $8,500, and bright, frayed versions of the classic Chanel tweed jacket.
"What we saw in 2025 was a creative momentum across all our business activities," Chief Executive Officer Leena Nair told Reuters in an interview, adding that investments made in 2024 had laid the foundations for the sales rebound.
