By Kimeko McCoy • May 20, 2026 •
Ivy Liu
Deploying AI agents into workflows has become table stakes. Who owns those workflows, however, remains fuzzy.
Agency execs argue the need for industry-wide standards and guardrails to prevent AI agents from going rogue, especially when it comes to AI media buying. Internally, though, those execs are OpenAI ad pilots and agentic workflow best practices exist in no man’s land.
Execs say they’re in the process of providing guardrails around their own internal systems to prevent over reliance on generative AI for things like presentations or client insights, and vet agentic workflow tools.
