ZURICH, SWITZERLAND - DECEMBER 13: A view of FIFA World Cup 26' Winner Trophy as draw for the 2026 World Cup European qualifiers kicks off in the FIFA headquarters in Zurich, Switzerland on December 13, 2024. The opponents of the Turkish National Football Team will be determined. (Photo by Dursun Aydemir/Anadolu via Getty Images)
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The 2026 FIFA Men’s World Cup is just weeks away, yet the event does not yet have a media partner in one of the world’s biggest markets for soccer.
This week, Reuters’ Aditya Kalra and Munsif Vengattil covered how FIFA officials were on the ground in India to try and finalize a deal. But the two sides are still not aligned on price.
At nearly 1.48 billion people, India has the second-largest population in the world. And while the nation has never participated in the World Cup, it still has a fervent soccer audience by size alone.
