DELHI, - FIFA media rights officials are visiting India this week, three sources said, ahead of next month's World Cup for which ‌football's ruling body ⁠has ⁠not struck a broadcast deal with India due to differences over pricing.Millions of football fans ​in India risk not being able to watch the tournament due to a deadlock over broadcast ​rights. China Media Group, the parent of China's state broadcaster, agreed a World Cup broadcasting deal last week to end a standoff over TV rights there.Also Read: No broadcaster for World Cup? What FIFA’s India standoff could really costThe ​three sources familiar with FIFA's plans said the media ⁠rights executives ‌are in India, though details of who they are meeting ​and the ​exact agenda were not clear.In a statement to Reuters, FIFA ⁠said it concluded agreements with broadcasters in over 180 territories ​and discussions in India regarding the sale of media rights ​were ongoing and "must remain confidential at this stage".Discussions between the Reliance-Disney joint venture, India's biggest media company and FIFA have not materialised, and Sony, another big player, has refrained from bidding, Reuters has previously reported. Reliance-Disney joint venture offered $20 million for the FIFA rights. That led to a disagreement because FIFA had ‌initially sought $100 million but was last looking for around $60 million at least, Reuters has reported.It is not clear if FIFA is meeting ​with Reliance-Disney ​joint venture. The venture, ⁠led by billionaire Mukesh Ambani's Reliance, declined to comment.The World Cup kicks off on June 11, leaving only three weeks for a deal to be finalised, broadcast ​infrastructure to be set up and advertising inventory to be sold.Also Read: Football: China state broadcaster reaches World Cup deal with FIFAWith about 85 million fans, football is popular in India but lags behind cricket which has 492 million fans, according to a 2024 report from Deloitte and Google.India accounted for 2.9% of the global linear TV reach at the 2022 World Cup.