FNB is proud to announce that its innovative eBucks Rewards programme has received three prestigious accolades at the 2026 International Loyalty Awards (ILA) recently held in Atlanta, United States.
In its 25th year, the programme was recognised as the Best B2B rewards programme worldwide, Best Global Loyalty Programme/Initiative in Financial Services (for the third consecutive year), and Best International Loyalty Program of the Year in Africa.
Established in 2010, the International Loyalty Awards are among the most respected global benchmarks in the industry. Now in its 17th year, the ILA celebrate excellence, innovation, and best practice across the global loyalty landscape.
Commenting on the achievement, Lytania Johnson, CEO of FNB says, “These awards are a powerful affirmation of our commitment to delivering meaningful value to our customers. We have been deliberate in ensuring that we offer value-adding rewards that help people where and when they need it most, particularly at a time when South Africans are navigating sustained financial pressure.”
“eBucks continues to play an important role in helping individuals and businesses stretch their money further on everyday essentials. Our focus remains on using data, innovation, and an integrated platform to deliver rewards that are not only accessible, but that genuinely improve our customers’ financial well-being.”
