Standard Bank’s Money Reels feature has been named South Africa’s Best Customer Insights Initiative at the Digital CX Awards 2026, presented by The Digital Banker.
Introduced in December 2025 within Standard Bank’s mobile banking app, Money Reels delivers a personalised year-end recap that turns each customer’s financial activity into meaningful insights.
The innovation was quickly embraced by customers, striking a nerve and prompting many to rethink their relationship with money and even commit to changing how they spend.
It also sparked an unexpected wave of social media engagement — rare in the financial services sector — as customers openly shared their results and reflected on their financial habits in public.
“The reaction was bigger than we expected, not only from our clients, but from the public too. It showed that when data feels familiar and easy to understand, people connect with it emotionally,” says Shené Mothilal, Solution Owner for Digital Money Manager at Standard Bank.
