Take-Two CEO Strauss Zelnick says AI can make video-game development more efficient, but it can't replicate the originality needed to create GTA.
The CEO behind Grand Theft Auto says he's pro AI — but the technology can't make an original hit
By
Ben Shimkus
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While AI's impact on business operations continues to grow, Take-Two Interactive CEO Strauss Zelnick said it's still limited in…
Strauss Zelnick says Rockstar's worlds are built "building by building, street by street" with no generative AI, as GTA 6 targets…
Take-Two Interactive CEO Strauss Zelnick has been mentoring and coaching people in business world for decades. He says the…
"It takes years to develop that instinct to really understand how to do this job," said Patrick Arnzen, CEO of flight training…
Razer CEO Min-Liang Tan said AI can help game developers and testers — as well as players.
He rewrote the rule book with Rockstar then left it all behind. Now Dan Houser is back with a storytelling-focused studio to take…
