Companies

Traditionally brewed as a herbal drink to prevent or treat ailments, jamu has been given a modern twist by Juara, which has transformed its natural ingredients into contemporary skincare products.

A person prepares a skincare treatment using a Juara Beauty product.

(JUARA Beauty/-)

Indonesia’s cosmetics market generated an estimated Rp 35.6 trillion (US$2 billion) in revenue in 2025 and is projected to grow by around 4.73 percent annually, with personal care, skincare and makeup remaining the dominant segments.The expansion has also been fueled by a new wave of entrepreneurs blending wellness concepts with product innovation and marketing, including the introduction of locally rooted ingredients.