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Speaking at last year’s New York Comic Con, ICv2 founder and editor-in-chief Milton Griepp stated that the future of comics lies in one word: “accessibility.”
“If you create a book that’s easy for people to get into,” he explained (via Publishers Weekly), “they're more likely to buy it and tell their friends.”
With tastes invariably changing over time, a company like IDW Publishing is ready to provide accessibility by meeting “readers where they are,” said VP of Marketing Aub Driver. “Whether that is the comic shop, the bookstore, social media, convention floors, digital platforms. The industry is evolving, and IDW is evolving with it.”
Senior Group Editor Jake Thomas echoed the sentiment: “Comics, like much of the world these days, is in flux. A lot of the old ways and structures the industry was built around have shifted or crumbled. While there will always be the ‘doomers’ out there proclaiming otherwise, that doesn’t mean comics are dying—they’re just changing. New ways of making, marketing, distributing, and enjoying comics are popping up all the time.”
