Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree.

“‘I’m not a data broker’ – that’s probably what a lot of you in this room think,” said Tony Ficarrotta, VP and general counsel of the Network Advertising Initiative, addressing a small group of in-house counsel and privacy attorneys at an event hosted by law firm Frankfurt Kurnit in New York City earlier this week.

“But you should really double check and make sure that’s true,” Ficarrotta said.

Because being wrong is about to get quite expensive.

Mic DROP