James Murdoch may be the next owner of New York magazine and Vox Media’s podcast network.

Murdoch’s investment company, Lupa Systems, is in talks to acquire the assets for $300 million or more, two people with knowledge of the discussions told CNN. It is unclear if there are active talks with other bidders.

Vox Media has been exploring a sale in whole or in parts in a punishing environment for digital media businesses.

Murdoch may see an opportunity to grow his media holdings, which already include stakes in the Tribeca Film Festival and a major entertainment producer in India.

New York magazine’s portfolio includes the flagship print magazine as well as well-known websites like The Cut, Vulture and Intelligencer.