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James Murdoch, founder and CEO of Lupa Systems. Photo: David Paul Morris/Bloomberg via Getty Images

Vox Media is in late discussions with James Murdoch's investment firm, Lupa Systems, to sell its podcast network and part of its publishing business, a source confirmed to Axios.

Why it matters: Vox Media has been eyeing opportunities for months to sell its business in pieces, with the hope of reaping greater shareholder value than trying to sell it as a whole.