Key Takeaways

Petaluma Creamery successfully revitalized its cheesemaking operation by replacing manual, paper-based processes with Agentforce.

By using generative AI for predictive order management, the creamery now accurately forecasts customer needs.

AI-driven automation has allowed a single salesperson to reactivate former accounts and manage a growing revenue pipeline that previously would have required a much larger team.

A Jersey cow is a good cow. It is an inquisitive beast, and small (for a cow). Its eyes are dark and kind and alive. It produces less milk than the more common Holsteins, but the fat content is higher and the ROI and total cost of ownership work out pretty well. Larry Peter, a longtime dairy farmer, cheese maker, and recent Salesforce customer, put it this way: “I can feed three Jerseys for every two Holsteins. I get a 13% cheese yield with a Jersey, where a Holstein only has a 9 to 10% yield.”