Welcome to the Newsroom team’s coverage of TDX 2026, Salesforce’s developer conference that is second only to Dreamforce in size and scope. Below you’ll find session news, exclusive video of speakers and attendees, and photos straight from the campground.
An Elite Training Program, but for AI Agents
Open Image ModalFrom left: Daniel Lee, Senior Product Manager; Hannah Shams, Senior Product Manager; John Emmons, Sr. Director, Research; Itai Asseo, VP, Incubation & Brand Strategy
“I know this is a developer conference,” said Itai Asseo, addressing the audience at the “Where AI Is Headed: 3 Key Trends” session, “But does anyone here do any competitive sports?” Asseo, VP, Incubation & Brand Strategy at Salesforce, used an analogy of elite athletes — who require specialized coaching, high-performance facilities, and precise nutrition — to explain the next phase of AI. Just as a general athlete needs specific training to become world-class, generic LLMs must be refined into “Enterprise General Intelligence” through rigorous, specialized development. Salesforce’s AI Research team is building this foundation through AI Foundry, focusing on making agents both highly capable and consistently reliable.
