Oppo and Vivo are also reportedly developing their own Pocket-style handheld gimbal cameras, with launches expected before the end of this year, according to China Star Market.
The report said both companies aim to leverage their strengths in imaging algorithms, AI features, and ecosystem integration to enter the lightweight video creation market and further expand their mobile imaging product portfolios.
DJI Osmo Pocket 4 (a pocket gimbal camera)
Details: Currently, the handheld smart imaging device market is mainly divided into action cameras and 360-degree cameras, with GoPro, Insta360, and DJI emerging as the three major players.
In the action camera segment, GoPro and DJI hold strong positions in the mid- to high-end market, while the entry-level segment is crowded with white-label manufacturers. In the 360-degree camera market, Insta360 remains the dominant player.
