LONDON: Sitting comfortably in his office in Amman, Dr. Ziad Rifai does not immediately strike you as someone whose grand mission is to fight information warfare.
The dean of the Jordan Media Institute and architect of its media literacy program — one of the first and most comprehensive initiatives of its kind in the Arab region — draws on decades of experience, appearing at times measured while promising to take on a David vs. Goliath challenge.
“Everybody now that has a phone basically has a TV, a radio station, a newspaper. All the media have been consolidated into this small phone,” he told Arab News. “And with that, with the amount of abuse that we’ve witnessed — the hate speech, the echo chambers, the misinformation, the disinformation, the rumors — all that necessitated that we need to do something about it.”
Founded in 2006 by HRH Princess Rym Ali as the first institution in the region to offer an Arabic-language MA in journalism and modern media, in partnership with the University of Jordan, JMI has evolved to keep pace with a rapidly shifting industry. Over the years it has introduced new courses — including mobile journalism and data journalism — alongside its media literacy program.
