https://arab.news/pyz55
In an age where policies are crafted behind screens and perceptions are shaped in seconds, public diplomacy has evolved from a theoretical exercise into a pillar of national strength.
Media today is not a mere observer of events; it is a partner in shaping them, a driving force in policy formulation, and a cornerstone in building national images and global perceptions.
Diplomacy has left the confines of closed chambers to operate in an open digital arena — one where official discourse meets public engagement, and politics converges with media in a rapid-fire rhythm.
As the US scholar Joseph Nye reminds us: “Power is not what you can impose, but what you can attract.”
