Pillar of strength: public diplomacy in the digital media era

In an age where policies are crafted behind screens and perceptions are shaped in seconds, public diplomacy has evolved from a theoretical exercise into a pillar of national strength. Media today is not a mere observer of events; it is a partner in shaping them, a driving force in policy formulation, and a cornerstone in building national images and global perceptions. Diplomacy has left the confines of closed chambers to operate in an open digital arena — one where official discourse meets public engagement, and politics converges with media in a rapid-fire rhythm.

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