LONDON: Sitting comfortably in his office in Amman, Dr. Ziad Rifai does not immediately strike you as someone whose grand mission is to fight information warfare. The dean of the Jordan Media Institute and architect of its media literacy program — one of the first and most comprehensive initiatives of its kind in the Arab region — draws on decades of experience, appearing at times measured while promising to take on a David vs. Goliath challenge. “Everybody now that has a phone basically has a TV, a radio station, a newspaper.