Voice cloning is the use of artificial intelligence to generate a clone of a real person’s voice, imitating the sound, when they pause and what words they typically emphasize. And it can be hard for people to identify voices as being AI-generated.Research last year from Hany Farid, an expert in digital forensics and a professor at the University of California, Berkeley, found that people correctly identify a voice as AI-generated only 60% of the time. Marketplace’s Stephanie Hughes spoke with Farid about the rapid sophistication of audio deepfakes, why it's so hard to tell the difference between a real voice and an AI-generated one right now, and some tips to help you spot voice clones.More on thisPeople are poorly equipped to detect AI-powered voice clones - from Nature
Why audio deepfakes are so hard to spot
Hany Farid, UC Berkeley professor and co-founder of Get Real Security, explains how voice clones have become more sophisticated over the years. Plus, some tips on how to avoid deepfake scams.
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