If its latest partnerships are any indication, Starbucks’ goal of becoming a lifestyle destination will include a health-and-wellness flair.
Later this month, Starbucks says it is “leveling up morning routines” with the release of a new, limited-edition Starbucks Weighted Vest designed by Kahlana Barfield Brown, founder of the fashion and lifestyle brand KBB by Kahlana.
The fitness vest is said to be specifically inspired by the launch of Starbucks’ bottled Coffee & Protein drinks, which rolled out in February. The $22 vest features a dedicated pocket designed to hold RTD Starbucks Coffee & Protein drinks on the go, as the wearer enjoys their morning fitness regimen. The vest will be available on By Kahlana’s website starting on May 21. According to Starbucks, the new vest’s design is “fueled by strong interest in weighted vests on social media” and facilitates resistance movement with the help of five pounds of customizable weights.
Alongside the vest collab, from May 21 to June 18, Starbucks is launching an in-app challenge with the fitness app Strava. The challenge invites participants to walk or run 22 minutes per day for 10 days or more, inspired by the 22 grams of protein in each RTD Starbucks Coffee & Protein bottle. Participants who complete the challenge will be entered to win the weighted vest.
