Starbucks' new Miffy collaboration launches Tuesday with tumblers, mugs and plush toys. Expect the collection to sell out fast.
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Starbucks' new collaboration with Miffy launches May 19. Photo: Courtesy of Starbucks
Starbucks' new Miffy collaboration, launching Tuesday, could spark the coffee giant's next collector craze.
Why it matters: Starbucks tumbler drops — including last November's Bearista launch — already generate fast sellouts and resale buzz. Adding Miffy's global fandom and social-media appeal could supercharge demand.
These bear-themed gifts will be sure to please, including alternatives to the impossible-to-get Starbucks bear cup.
'Tis the season for red cups and sweet drinks.
"The excitement for our merchandise exceeded even our biggest expectations," Starbucks said in a statement to Fortune.
The CEO of its international division doesn’t see anti-U.S. sentiment hurting business.
Starbucks' new collaborations include the debut of a limited-edition weighted vest and a fitness challenge.
Starbucks is rolling out a new AI-powered feature in ChatGPT that suggests drinks based on your mood, cravings or a photo.
