BI Debate: Should I make a digital clone of myself using AI? Or is that a terrible idea?

Celebrities, influencers, and business leaders are spinning up digital replicas of themselves using artificial intelligence.

Is it creepy? Is it a clever way to expand your reach and make more money? Both?

Some internet personalities are making digital avatars of their physical likeness for e-commerce or marketing. An AI avatar of Chinese influencer Luo Yonghao helped drive over $7 million in product sales during a livestream last year, for example.

Others are training chatbots on their bodies of work to make a digital version of their minds or personalities available to fans at all times.

The technology is seeping into various parts of the media business.