Mr Henssler (centre) says the Centara brand aims to elevate the guest experience, while avoiding heavy discounts in the second half of this year.
Centara Hotels and Resorts is focusing on maintaining room rates and introducing new guest experiences to drive revenue, avoiding heavy discounts in the second half to stay afloat during the Middle East conflict.Chief operating officer Michael Henssler said in the previous 2-3 months since the Gulf war began, tourism revenue in major destinations such as Bangkok, Phuket and Samui dropped by roughly 6-7% due to the long-haul market's decline, mainly attributed to flight disruption.
However, hotel performance in second-tier destinations such as Ayutthaya and Nakhon Ratchasima remains static, driven by domestic and short-haul markets.
Mr Henssler said although arrivals from the long-haul market and the meetings, incentives, conventions and exhibitions (Mice) segment dropped in the second quarter, large source markets such as China and India were able to offset the decline.
The company observed recovery signs for the third quarter and is confident the fourth quarter will deliver a better performance as the high season starts, he said.
