Women and coffee. What’s special about that? Almost every Israeli woman you encounter will have some sort of fixation with the noble bean.
However, the Strauss Group is proving there is more to love than just the cup. In the spirit of International Women’s Day, observed on March 8, Adi Melamed, chief human resource director at Strauss, explains that the company places great emphasis on advancing women in the coffee industry.
“As an international coffee company operating across the entire coffee value chain – from farmers in the countries of origin to consumers – we see great importance in advancing women and empowering them at every point where our organization interacts with communities and partners.
“At the Strauss Group, equal opportunities for women have been part of our organizational philosophy for many years. Today, women make up 50% of the company’s management, and 66% of the group’s board of directors are women. For us, this is not a one-time goal but a worldview that understands that a diversity of voices around the decision-making table is a strategic asset – it broadens perspectives, challenges assumptions, and leads to innovation and a deeper and more accurate understanding of consumer and customer needs,” she says.
