DUBAI: Long regarded as the birthplace of coffee brewing, the Middle East is entering a new phase of cafe culture — and the fifth edition of World of Coffee, which takes place in Dubai from Jan. 18-20, will help drive that momentum.
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Saudi Arabia alone is home to more than 5,100 branded cafes, with daily coffee consumption exceeding 36 million cups. Coffee is part of the social and cultural fabric, from traditional majlis gatherings to contemporary specialty cafes.
“Saudi Arabia’s coffee sector is evolving rapidly. There is increasing investment in quality, education, and presentation, alongside renewed interest in origin storytelling and cultural context,” said Shouq Bin Redha, exhibition manager for World of Coffee Dubai 2026, where Saudi Arabia will host a national pavilion.
“Saudi coffee has a very distinct identity rooted in heritage, ritual, and hospitality. Its profile is closely tied to traditional preparation methods and regional flavor preferences, which sets it apart on the global stage,” she told Arab News. “The national pavilion reflects this balance between tradition and modernization.”
