ByRick Ellis,
Contributor.
Netflix executives have long argued that while the company loves sports programming, it can’t justify spending the money necessary in order to win live sports rights for an entire season of any major league. So instead, it has opted for a series of sports-centric documentaries, as well as a select number of specific live “events.”
During its upfront presentation to advertisers on Wednesday, Netflix a number of new projects, including several new NFL live broadcasts that will begin streaming this fall.
Under Netflix and the NFL's four-year partnership extension through the 2029-2030 season, Netflix will stream a week one game, a Thanksgiving Eve match-up, one Christmas Day game, a week eighteen regular season finale game, and the NFL Honors.
