The Netflix-NFL relationship is continuing to grow, with the streamer expected to land the league’s annual awards show.
Netflix is closing in on a deal to air the NFL Honors ceremony in 2027, sources told Front Office Sports.
Last year, the Super Bowl week event—which commemorates NFL awards winners such as MVP, Offensive and Defensive Rookie of the Year, and Coach of the Year—aired on NBC and NFL Network. It had traditionally been simulcast by NFL Network and the Super Bowl rights partner each year. It is “likely” that Netflix would be the exclusive broadcaster this season for the event, a source said.
A spokesperson for Netflix declined to comment, and spokespeople for the NFL did not immediately respond to a request for comment. Netflix will hold its upfront presentation for prospective advertisers in New York on Wednesday.
Netflix’s sports strategy boils down to “eventizing” programming. For the past two seasons, it has streamed an NFL doubleheader slate on Christmas. Multiple reports indicate that the streaming service has acquired three additional NFL games for the 2026 season. The Athletic reported this will include a Week 1 game in Melbourne, Australia, and Puck reported it is expected to have a game on Thanksgiving Eve.
