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SkinKandy chief executive Dain Friis has laid out an ambitious plan to increase the piercing chain’s store network almost five-fold after the retailer debuts on the ASX in one of the hottest listings of the year.

The company, which filed for an initial public offering on Monday, has 104 stores in Australia and New Zealand and plans to open in the United States, United Kingdom and South Africa over the next 18 months.

This article has been updated to reflect that while David Bortolussi is on the SkinKandy board, he is stepping down.