People often agonize over how to ask for a raise at work, trying to determine when to speak up and how to make their case. One company wants to take the nerves out of the scenario: It plans to award every employee a 10% raise on their work anniversary.
Lovable, an AI software company based in Stockholm with 200 employees worldwide, says it will give each of its staffers the 10% pay bump because “people get more valuable the longer they stay, and they shouldn’t have to worry about getting a raise or not,” co-founder Anton Osika posted on LinkedIn on Friday.
The boost will be awarded to employees on their work anniversary that falls between July 2026 and July 2027, Lovable chief people officer Maryanne Caughey tells CNBC Make It.
“We wanted compensation to recognize the contributions that we really think compound over time,” she says. “Our belief is that the longer someone’s here, the more context they carry, and the more impact they can have.”
After a year-long trial, Caughey says the company will assess the universal raise policy based on how it influences employee retention rates and how much time it saves managers and their reports during their performance review and pay assessment cycle.















