NEW YORK, April 28 (UPI) -- The Americans and The Beast in Me actor Matthew Rhys plays a misguided, but well-intentioned politician in the new horror-comedy, Widow's Bay, premiering Wednesday on Apple TV.

Created by Katie Dippold and directed by Hiro Murai, the series follows Mayor Tom Loftis (Rhys) as he attempts to transform his sleepy island town -- 40 miles off the coast of New England -- into the next Martha's Vineyard against the objections of its superstitious citizenry.

"Tom is the mayor of Widow's Bay and, I think is, from a very lovely place, hell-bent for his son's future, trying to bring the island not into the 21st century, but to a far more buoyant place through tourism, even though, not only the locals, but the island itself, raises its own unique challenges," Rhys told UPI in a recent Zoom interview.

"A degree is very relatable -- these gems that get spoiled [by over-tourism] -- but the big question, I think we pose is, 'Is Widow's Bay a gem to be spoiled or best be avoided?' Only the audience can decide over 10 episodes."

My Lady Jane and Bridget Jones's Baby alum Kate O'Flynn plays Patricia, Tom's loyal, right-hand-woman, who is literally haunted by her past.