Emmy Award-winning actor Matthew Rhys will play the mayor of a cursed island town in his latest television show, Widow's Bay.

In the Apple TV series, Rhys, 52, portrays Tom Loftis, a mayor desperate to revive his struggling community, but whose residents view him as "soft and cowardly".

Tipped as a blend of horror and comedy, the 10-episode drama premieres on 29 April and is set in a quaint town 40 miles (64km) off the coast of New England.

With unreliable mobile service, no wi-fi and a deeply superstitious population that does not respect him, Loftis is determined to bring in tourists and secure a better life for his teenage son.

According to the show's synopsis, his plan initially works and tourists begin to arrive, but unfortunately, the locals were right.